Enat Bank is a private financial institution established to provide effective, efficient and full-fledged banking service, focusing on addressing women with financial access, aiming at development, business growth and profitability to meet the expectation of all its stakeholders. It is also where the career of promising banking talents are shaped into seasoned banking professionals with challenging but conducive working environment. Value adding and committed Management Team and enlightened and forward looking institutional vision along with the attractive compensation packages is what has already been in place to attract and retain employees.
The Bank would like to invite competent and qualified candidates to apply for the following position to be hired
on permanent basis:
- Deploys the components of a holistic marketing approach, which includes relationship marketing [focusing mainly on customer satisfaction]. The type of marketing may take personalized marketing [one-to-one marketing], integrated marketing [different modes work together to create a seamless brand promotion] and socially responsive marketing [addressing social needs like women's issues];
- Conducts aggressive promotional works that target resource mobilization via all available media as well as sponsorship of events that attract the public’s attention by preparing media plan and follow up implementation strategy accordingly;
- Aggressively pursues targeted and structured marketing to assist the business expansion efforts in the Bank. Ensures the modernization of office buildings and other infrastructure in the branches for the expansion of the business;
- Professionally supports the Bank to realize its business objectives by way of selling its products and services and by deploying a sober marketing strategy that fits into the contemporary approach for a holistic business model of the Bank;
- Pursues the Bank’s goal of achieving growth by offering customers unmatched convenience, high service quality, product innovation, and a variety of financial services delivered as efficiently and effectively as possible. This includes diversification of deposit, payment as well as loan products to best suit the ever-increasing demand of customers;
- Combines different banking services and renders with high courtesy to allow the Bank to respond to increasing customers’ demands for "one-stop shopping" by enabling the cross-selling of products;
- Adopts the set of engagements necessary for the successful marketing of the Bank’s business, which includes capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans;
- Envisions maximizing process improvement opportunities in order to gain efficiency in the Bank’s operations. The Director envisions to provide customers high standards of service, while retaining the ability to provide tailored credit facilities to its customers and invest in growth opportunities;
- Strives to perfect the segmentation strategy used in traditional marketing and initiates a separate budget for promotion and advertisement that would help to scale up the business activity of the Bank; and
- Markets via e-mail, wireless media as well as driving the audience from traditional marketing methods like radio and billboard to internet properties. Critically evaluates post-advertisement and promotion outcomes to measure the effectiveness of the marketing.
