In January 2012, Diageo purchased the Meta Abo Brewery, formerly a state-owned business based in Sebeta, with a rich history in Ethiopia and a historic market share of 50%.
Diageo’s spirits brands have been enjoyed in Ethiopia since 1955, with Johnnie Walker and White Horse being the preferred whiskies of choice for most Ethiopians. With a broad portfolio of international spirits brands, such as Smirnoff Vodka, Baileys and Captain Morgan, the addition of Meta ensures Diageo’s position as the leading total beverage alcohol business in Ethiopia.
Since acquiring the Meta Abo Brewery, the team in Ethiopia has worked hard to define the positioning of the brand, invest in marketing activities and build new commercial teams. With this increased investment behind capacity expansion and recruitment of a highly skilled sales force, Meta Classic, Meta Premium and Malta Guinness are enjoying their highest ever rates of sale.
Diageo continues to invest in the communities in which it operates. In Ethiopia:
•21 Water of Life projects have become operational over the past 7 years and an additional project started in the southwest region of Ethiopia in 2013. We work in partnership with NGOs and the government to ensure over 45,000 Ethiopians have access to clean drinking water and basic sanitation;
•We work closely with small holder farmers of Ethiopia to source barley locally, thereby reducing imports and improving the livelihoods of small holder farmers in partnership with regional agriculture bureaus and the Agriculture Transformation Agency; and
We promote responsible drinking with our world-recognized DrinkIQ programme and ensure that consumers enjoy Diageo brands in a way that reflects both our values and purpose – Celebrate Life Everyday Everywhere.
Key Accountabilities:
Resourcing Planning –
Through effective use of appropriate sourcing channels
build external talent pipelines for current and future vacancies/talent gaps (social networks, talent mapping, on-line recruitment, career fairs)
Maintain external talent information through tracking best talent moves and communicate with them (via Candidate Relationship Marketing)
Creates a comprehensive annual resourcing plan in line with business goals articulated by Business Partners and uses this to direct resourcing activities
Can make the link between resourcing needs and business strategy to drive the achievement of business goals
Project manages resourcing activities to a close (offer and acceptance stage)
Works with HR Business Partners in building internal succession plans / talent pipelines.
Attraction –
- Provides shortlist of applicants following telephone screening and provision of long-list by Resourcing Coordinator
- Advises hiring managers and stakeholders on the most appropriate attraction tools and techniques
- Advises/coaches line manager on all elements of the selection process; able to advise on a variety of selection methods including assessment centers psychometric testing and so on.
- Designs the most effective and best-in-class attraction strategy to ensure META finds the best talent, every time, first every time.
Selection
- Advises hiring managers and stakeholders on a variety of selection tools and techniques
- Supports hiring managers in making the right talent decisions, throughout the resourcing process.
- 3rd Party Management – Set up effective relationships with and work with recruitment agencies in the region – key partners in attracting and hiring best talent into Diageo (for no more than approx. 30% of roles)
- Graduate Recruitment – Initiate graduate recruitment process and lead the execution of the event locally with support of regional talent team.
